Facebook and PayPal today announced a strategic partnership. With the agreement, PayPal will become a key service in the field of advertising and Facebook development system.
As part of the relationship, advertisers from around the world will be able to use PayPal to pay through Facebook Ads Facebook's advertising tools.
For entrepreneurs in areas where the payment process can be a difficult and expensive, the availability of payment options through PayPal makes it easy for advertisers. Especially small-scale international companies doing business on Facebook.
As an illustration only, this time Facebook has reached 400 million people with 70 percent of the users who live outside the United States.
PayPal payments will also be an option for Facebook Credits, which is currently tested in several games and applications on Facebook. Credits The purpose of Facebook is to allow users to quickly they can buy virtual goods on Facebook. Including goods from Facebook Gift Shop.
"We want to provide fast and reliable way to transact payments for people who are using Facebook as well as advertisers and application developers," said Dan Levy, Director of Payment Operations Facebook, in his testimony, February 19, 2010.
"With the growth of our business, offers a variety of payment methods are becoming increasingly important for advertisers who want to buy Facebook Ads," Levy said. "Cooperation with PayPal, the world's major players in the field of online payment allows all this," he said.
Put simply, Levy said, businesses are in the field of PayPal payment. "We enable customers to send and receive money online in 24 currencies in 190 countries around the world," said Osama Bedier, vice president of Emerging Technology Platform and PayPal.
"We have become part of the ecosystem of developers on Facebook," said Bedier. "Now we are delighted to expand our partnership with direct contact with Facebook to help grow the business for advertisers and application developers," he said.
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